ThinkinCircles worked with Shazamme, a leading recruitment website technology provider, to reinvigorate their brand, increase brand awareness, and generate new business leads.

1. Limited visibility in key markets: Shazamme was a relatively new brand, and their visibility in the UK market was limited.

2. Poor brand identity: Their existing communications had no unified brand or style.

3. Difficulty attracting new leads: The client had no CRM or database so we had to generate leads from a standing start.


ThinkinCircles devised a comprehensive strategy to address Shazamme’s challenges and achieve their objectives:

1. Thorough Market Research: In-depth research to understand the marketplace and competitors.

2. Branding Overhaul: ThinkinCircles created a new brand identity that defined the visual look and feel, the brand voice and all core marketing messages.

3. Tailored Campaigns: Source a list of over 10,000 potential recruitment sector contacts and create, build and manage a series of email campaigns.

4. Social Media Management: Implemented a social media strategy that increases Shazamme’s visibility and engagement.

5. Raising Profile: Raise Shazamme’s profile as a leading provider of recruitment websites.

6. Provide Design of Collateral: Provided design of brochures, PDFs and other promotional bespoke collateral.

7. Ongoing Evaluation: Conduct weekly progress meetings to review campaigns, strategy and goal alignment.

ThinkinCircles delivered significant results across various digital marketing channels:

1. Email Marketing Success: ThinkinCircles delivered over 36 email campaigns per month. Excellent open rates (consistently over 30%) and click-through (consistently over 5%). We effectively engaged with new leads ready for the Shazamme sales team to work with.

2. Social Campaign Impact: ThinkinCircles executed a wide range of new social media messages across all channels. Social media activity increased by over 800%. Hugely increasing impressions and building brand awareness.

3. Creative Development: ThinkinCircles delivered a complete rebrand including visual, written, and verbal communications.

By partnering with ThinkinCircles, Shazamme successfully enhanced its market position, generated new prospects, and improved overall brand awareness of its products and services.

Arrange a call with James to discover how we can help you transform your marketing and take your business to the next level.