Case Study

Secure and Recruit

Supercharging Secure and Recruit’s Marketing: A Case Study in Growth

%

Increase in audience growth across LinkedIn, Facebook, and Instagram

Downloads of inaugural salary guide

Significant increase in relevant candidate applications

%

Followers subscribing to the LinkedIn Newsletter

Overview

Secure and Recruit, a leading fire and security specialist recruitment agency approached ThinkinCircles to outsource their marketing efforts. They aimed to increase client leads, develop and maintain strong professional relationships with clients and candidates, and build brand awareness through a data-driven marketing strategy.

Challenges

Secure and Recruit had a clear vision. The team wanted to expand their reach to attract a wider pool of qualified candidates and potential clients. Additionally, they sought to strengthen relationships with existing clients and establish themselves as a thought leader in the recruitment industry. Specific targets included increasing newsletter subscriptions and website traffic while attracting more qualified job applicants for their clients.

Strategy

ThinkinCircles partnered with Secure and Recruit to develop a comprehensive marketing strategy tailored to their needs. We began by thoroughly analysing their target audience and competitive landscape. 

This research informed the creation of a data-driven marketing plan that included:

  • Social Media Content Calendar: We developed a strategic social media content calendar to engage audiences across LinkedIn, Facebook, and Instagram. The calendar included a variety of content formats, such as industry news, client & candidate success stories, and recruitment tips.

  • Planned Content Creation: We planned key dates of importance for the business to ensure strategic content surrounding those dates. Allowing Secure and Recruit to capitalise on relevant industry conversations.

  • Hero Content: To establish Secure and Recruit as a thought leader, we created high-value “hero content”. This included a salary guide and a hiring guide, downloadable from their website.

  • Email Marketing: We implemented a monthly email marketing campaign to nurture leads and keep Secure and Recruit top-of-mind with potential clients.

  • Blog Content: We developed a content strategy for Secure and Recruit’s blog, publishing informative articles on recruitment trends, best practices, and industry insights every month.

Results

The partnership between ThinkinCircles and Secure and Recruit yielded impressive results. Secure and Recruit experienced a 20% increase in audience growth across their LinkedIn, Facebook, and Instagram platforms. They also saw a significant boost in newsletter subscriptions, with 40% of followers subscribing to the LinkedIn Newsletter and over 9000 article views. Furthermore, their website saw over 1,600 downloads of their inaugural salary guide, a valuable resource for potential clients and Fire & Security candidates.

But the impact went beyond the numbers. Consultants at Secure and Recruit reported a noticeable increase in relevant candidate applications, a testament to the effectiveness of the implemented strategies. The agency also experienced a significant rise in brand awareness and a growing pool of warm client leads.

Summary

The ThinkinCircles and Secure and Recruit partnership demonstrates the power of a strategic marketing plan in achieving recruitment agency goals. By implementing a data-driven approach that combined social media engagement, valuable content creation, and targeted email marketing, we were able to generate significant leads, strengthen client relationships, and position Secure and Recruit as a thought leader in the industry.

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