Case Study
Infinity Staff Global
UK Recruitment Clients
UK recruitment agency clients grown from zero to around 30 to 40 during the partnership.
Sales Conversations
Meaningful sales conversations at Recruitment Agency Expo London, including new and re-engaged prospects.
UK Presence
Local representation, clearer outsourcing messaging and support for events and market outreach.
Overview
Infinity Staff Global had an established permanent recruitment business in Australia and wanted to build a UK outsourcing offer.
ThinkinCircles worked alongside Ross Thompson as his fractional marketing team, helping him clarify the offer, establish a UK presence and grow the business through content, events and outreach.
Challenges
- Communicating the UK outsourcing offer clearly.
- Building credibility and visibility in the recruitment market.
- Maintaining a UK presence when Ross was overseas.
Strategy
- Updated messaging and branding across the website, brochures and LinkedIn.
- Created company and personal LinkedIn content, articles and newsletter activity.
- Supported events, sponsorships, webinars and speaking opportunities.
- Provided UK representation and prepared presentations and speeches for Ross.
- Coordinated pre-event marketing, event delivery and targeted follow-up campaigns.
Results
UK Client Growth
Ross grew the UK client base from zero to around 30 to 40 recruitment agencies during the partnership.
Expo Conversations
Recruitment Agency Expo London generated more than 30 meaningful sales conversations, including new prospects, re-engaged opportunities and warm introductions.
Event Follow-Up
ThinkinCircles supported ISG's first stand and speaking slot at the Expo and ran targeted follow-up campaigns.
Summary
The partnership gave ISG the marketing support and UK representation it needed as Ross built the client base from scratch.
The London Expo was one part of that wider effort, alongside work on positioning, content, speaking opportunities and outreach.
The Challenge
Build a UK outsourcing offer and establish a presence in the recruitment market.
The Approach
Fractional marketing, UK representation, content, events and outreach.
The Impact
Ross built a UK client base of around 30 to 40 recruitment agencies.
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