Who We Are

ThinkinCircles exists to make recruitment marketing more considered, more connected, and more human.

Our Vision

Marketing systems with clarity, craft and connection.

Purpose

We believe growth comes from well-designed systems shaped by experience and delivered with care. Our purpose is to help recruitment and RecTech businesses build marketing that is deliberate, credible and grounded in reality.

Vision

We see a recruitment industry where marketing is built on clarity, craft and connection — not noise. A future where intelligent systems and human judgement work together to drive sustainable growth.

Mission

Our mission is to design and deliver intelligent marketing systems for recruitment and RecTech businesses, combining strategic clarity, thoughtful creativity and deep industry experience.

ThinkinCircles is your fractional marketing department.

Purpose-built for the recruitment industry, we work with recruitment agencies, talent teams and HR tech companies to deliver strategic recruitment marketing leadership that creates measurable results.

Our proven approach helps you attract top talent, drive client growth and build standout employer brands.

As a flexible extension of your team and a strategic partner, we give you the insight and support needed to make smarter marketing decisions — without the cost or complexity of hiring in-house.

The ThinkinCircles approach to marketing

Marketing is not a department, it is an ecosystem.

Every part supports the others. Strategy shapes the brand. Brand guides execution. Execution creates data. Data improves growth. Experience turns attention into trust.

Strategic Marketing

Market research
Segmentation & positioning
Competitor analysis
SWOT & PESTEL analysis
Goal definition

Branding

Visual identity
Tone of voice
Brand positioning
Brand equity
Rebranding

Digital Marketing

Social media & online advertising
Email marketing
SEO / SEM
Digital content
Websites

Growth Marketing

A/B testing
Funnel optimisation
Conversion rate optimisation
Scaling
Growth loops

Customer Experience (CX)

Customer journey mapping
NPS / CSAT metrics
Loyalty programmes
Retention strategy
Customer advocacy

Who We Work With

ThinkinCircles works with recruitment agencies, in-house talent teams and RecTech suppliers to build clearer positioning, stronger authority and more consistent market visibility.

Recruiters and Agencies

Elevate your hiring with ThinkinCircles. Use smart tech and data-driven strategies to attract and retain great clients and candidates to enhance your hiring success.

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In-House Talent Attraction Teams

Streamline your recruitment processes and reduce time to hire with innovative strategies designed to help you find and retain the very best talent.

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Recruitment Technology suppliers

Trust ThinkinCircles to create compelling marketing campaigns that boost your brand, expand your reach in the industry and help your business grow.

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NEW EBOOK – Own The Conversation

A practical guide by James Whitelock on how recruitment agencies, RecTech businesses and talent teams can take control of their market narrative and build sustained authority.