Case Study
Impact Energy Partners
New LinkedIn Followers
Increase in average monthly new LinkedIn followers.
LinkedIn Impressions
Increase in average monthly LinkedIn impressions.
LinkedIn Reach
Increase in average monthly LinkedIn reach.
LinkedIn figures compare monthly averages before 1 May 2026 with the three months from May 2026.
Overview
Impact Energy Partners came to ThinkinCircles as a small business with no website and a limited brand presence.
The priority was to establish a clear identity, define its audience and messaging, and create the marketing foundations needed to present the business credibly.
Challenges
- Establishing a recognisable brand and a professional online presence.
- Defining target audiences, positioning and tone of voice.
- Building visibility for the business and its people.
Strategy
- Developed brand guidelines, target audience priorities and consistent messaging.
- Created a website, brochures and email signatures to support a coherent brand presence.
- Established company LinkedIn activity with three posts per week.
- Supported personal LinkedIn profiles with industry news and insights to demonstrate expertise.
- Developed and launched business development campaigns targeting businesses in the UK and US.
Results
Brand Foundations Established
A website, brand guidelines and marketing materials gave the business a consistent identity.
Stronger LinkedIn Visibility
Average monthly impressions increased by 493% and average monthly reach increased by 1,662%.
Audience Growth
Average monthly new LinkedIn followers increased by 86%. The three months from May 2026 accounted for 37% of all followers gained since the page launched.
Summary
ThinkinCircles helped Impact Energy Partners move from a limited brand presence to a defined identity supported by a website, marketing materials, regular content and business development outreach.
LinkedIn performance provided measurable evidence of increased visibility while the wider work established the foundations for future marketing.
The Challenge
Establish the brand, clarify its message and build a digital presence.
The Approach
Brand strategy, website and marketing materials, LinkedIn content and outreach.
The Impact
Consistent branding and measurable growth in LinkedIn visibility and audience.
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