Case Study

Strengthening Employer Branding to Attract Top Talent.

Boost in careers page traffic

Increase in social media engagement within 3 months

Increase in job applications from high-quality candidates

Overview

ThinkinCircles partnered with a fast-growing technology company to build a compelling employer brand that would attract top talent, improve candidate engagement, and position them as an employer of choice in a competitive market.

Challenges

Lack of Employer Brand Identity – The company struggled to differentiate itself as an employer, making it difficult to attract high-quality candidates.
Low Candidate Engagement – Their brand messaging and career opportunities were not effectively communicated, leading to a lack of interest from potential hires.
Inconsistent Online Presence – Social media and digital content did not reflect their culture, values, or employee experience.

Strategy

Employer Brand Audit – Analysed current perceptions of the company’s brand and identified key areas for improvement.
Brand Messaging & EVP Development – Created a clear Employer Value Proposition (EVP).
Careers Site Optimisation – Designed a new careers page showcasing employee testimonials and culture.
Content & Social Media Strategy – Crafted engaging content and campaigns.
Employee Advocacy Programme – Empowered employees to become brand ambassadors.
Ongoing Performance Tracking – Monitored key metrics including engagement and applications.

Results

+120% Applications Increase in top-tier candidates within six months

+75% Engagement Growth in employee advocacy interactions

+200% Social Growth Significant increase in brand engagement

Stronger Brand Perception Recognised as a standout employer

Summary

By redefining their employer brand, this company successfully positioned itself as a top employer in a competitive market. With a stronger online presence, a clear EVP, and an engaged workforce advocating for the brand, they experienced a surge in high-quality applications and improved candidate engagement.

The combination of strategic messaging, social media activation, and employee advocacy not only attracted top talent but also reinforced their reputation as a great place to work.