Case Study

Background

Networking within recruitment had become increasingly transactional, with many events centred around selling rather than building genuine professional relationships.

As a founding member of The Recruitment Curry Club, James Whitelock wanted to help create something different: a welcoming community built around conversation, wellbeing and authentic connection.

ThinkinCircles partnered with The Recruitment Curry Club to bring that vision to life, developing the brand, marketing strategy and ongoing community presence from the ground up.

The Challenge

The Recruitment Curry Club needed to establish a distinctive identity within a crowded recruitment events market.

The concept was intentionally different from traditional networking. Its success depended on creating an environment where professionals could build meaningful relationships without the expectation of selling.

The challenge was to translate that philosophy into a recognisable brand, maintain engagement between events and create a marketing framework capable of supporting expansion into new locations.

Our Approach

ThinkinCircles built The Recruitment Curry Club from the ground up as a community-first brand designed to bring recruiters together in authentic, valuable and memorable ways.

The strategy combined brand development, community marketing and ongoing content activity to create a consistent presence both at events and between them.

The brand was designed to reflect the informal, welcoming and relationship-led nature of the community while remaining distinctive enough to support wider growth.

Consistent social media activity, event promotion and community content helped maintain momentum between events and encouraged members to remain actively involved.

What Changed

The Recruitment Curry Club developed from an individual event concept into a recognisable community brand with a consistent identity, message and marketing presence.

The club established a clear position around community over sales, helping differentiate it from more traditional recruitment networking events.

Its digital presence grew alongside its physical events, creating sustained engagement through LinkedIn, Instagram and WhatsApp rather than relying solely on event attendance.

The brand and marketing framework also provided a scalable foundation for expansion into additional UK locations and international markets.

Results

The Outcome

The Recruitment Curry Club became more than a programme of networking events. It developed into a thriving and recognisable community centred around trust, conversation and genuine professional relationships.

The brand created by ThinkinCircles gave the community a consistent identity and a platform capable of supporting continued growth across multiple locations and international markets.

Through sustained marketing, event promotion and community engagement, the club built long-term participation while also generating a positive social impact through its charity activity.

Services Delivered

Why It Matters

Traditional networking often asks people what they do before asking who they are.

The Recruitment Curry Club challenged that approach by removing the pressure to sell and creating an environment where conversations and professional relationships could develop naturally.

This engagement demonstrates how ThinkinCircles can turn a strong community concept into a distinctive and scalable brand supported by consistent marketing, content and engagement.

By combining brand creation, community marketing and long-term promotion, The Recruitment Curry Club established a platform capable of growing while preserving the values that made the original concept successful.