Case Study

Background

Barclay Simpson is an established specialist recruitment business operating across disciplines including cyber security, data privacy, risk, compliance, internal audit, financial crime, in-house legal and company secretarial.

With a reputation built on specialist market knowledge, the business produces a wide range of content, research and resources for employers and professionals, while maintaining a strong digital presence across its recruitment brands.

ThinkinCircles works with Barclay Simpson as an ongoing creative and digital partner, providing support across website management, content delivery, graphic design, brand development and digital projects.

The relationship combines day-to-day marketing delivery with larger projects, helping Barclay Simpson maintain a consistent, professional presence across multiple channels.

The Challenge

As a specialist recruitment business operating across several markets, Barclay Simpson has a broad and varied range of marketing requirements.

From detailed salary guides and industry surveys to website content, printed publications, branding and the development of specialist service websites, the business needs consistent creative and digital support.

The challenge extends beyond producing individual marketing assets. Every piece of content must communicate specialist expertise, support the wider brand and meet the professional standards expected by Barclay Simpson's audiences.

Our Approach

ThinkinCircles works closely with the Barclay Simpson team, providing flexible creative and digital support that combines regular marketing delivery with larger development projects.

Our approach focuses on understanding the requirements of each specialist market while maintaining a consistent standard of design, content presentation and user experience.

Salary Guides and Market Insight

A significant part of the relationship involves supporting Barclay Simpson's specialist salary guides. These detailed resources combine salary benchmarking, market commentary and recruitment insight across multiple disciplines.

ThinkinCircles supports both the digital presentation of this information and the design of offline publications, creating clear, professional layouts that make complex data easier to navigate and understand.

BSS Website Development

Our work also includes developing new specialist service sections for the Barclay Simpson Solutions (BSS) website, covering areas such as penetration testing, cyber third-party risk management, business continuity and operational resilience.

These projects bring together content structure, page design, user experience and enquiry functionality to communicate technical services clearly and give prospective clients more direct routes to relevant expertise.

Across every area, the objective is to deliver joined-up marketing support rather than treating each requirement as an isolated project.

What Changed

Through an ongoing working relationship, Barclay Simpson benefits from a consistent approach to creative production, content management and digital development.

Specialist salary guides can be presented coherently across printed and digital formats, while website content and industry resources are supported by a partner familiar with the business and its markets.

Branding and creative requirements are handled within the same relationship, helping maintain consistency across different marketing materials and channels.

The development of new BSS service sections has also expanded the website's ability to communicate specialist capabilities and present technical information in an accessible, structured format.

Rather than relying on disconnected suppliers for individual activities, Barclay Simpson can draw on flexible creative and digital expertise with an established understanding of its requirements.

Results

The Outcome

Barclay Simpson benefits from an ongoing creative and digital partnership that supports the breadth of its marketing activity across specialist recruitment markets.

From the design and production of salary guides to website content management, branding and the development of new BSS service sections, ThinkinCircles provides a consistent approach to marketing delivery.

By working as an extension of the Barclay Simpson team, we help maintain the quality and consistency of its communications while providing the flexibility to respond to new requirements and opportunities.

The result is a joined-up approach that supports Barclay Simpson's reputation, strengthens the presentation of its expertise and enables continued development across its digital and offline marketing channels.

Services Delivered

Why It Matters

Effective recruitment marketing requires more than individual campaigns, publications or creative assets. It depends on consistency, specialist understanding and the ability to communicate expertise across multiple channels.

For Barclay Simpson, that means presenting detailed market information clearly, maintaining professional brand standards and ensuring that digital platforms continue to evolve alongside the business.

This relationship demonstrates how ThinkinCircles supports established recruitment businesses through integrated creative and digital delivery, combining the practical requirements of ongoing marketing activity with the expertise needed for more substantial projects.

By understanding the business and working closely with its team, we provide a flexible extension of its marketing capability, supporting consistent communication across print, digital and specialist service platforms.