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Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your “positioning”.
Joining James Whitelock this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author. Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey.
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