Case Study
Secure and Recruit
%
Increase in audience growth across LinkedIn, Facebook, and Instagram
Downloads of inaugural salary guide
Significant increase in relevant candidate applications
%
Followers subscribing to the LinkedIn Newsletter
Overview
Secure and Recruit, a leading fire and security specialist recruitment agency, partnered with ThinkinCircles to outsource their marketing efforts. The goal was to increase client leads, strengthen relationships with clients and candidates, and build brand awareness through a structured, data-driven approach.
Challenges
- Expanding reach to attract a wider pool of qualified candidates and clients
- Increasing newsletter subscriptions and website traffic
- Generating more qualified job applications for clients
- Establishing thought leadership within the recruitment sector
Strategy
- Strategic social media content calendar across LinkedIn, Facebook and Instagram
- Planned content aligned to key industry dates and conversations
- High-value “hero” content including salary and hiring guides
- Monthly email marketing campaigns to nurture leads
- Consistent blog content focused on recruitment insights and best practice
Results
Summary
The partnership delivered both measurable growth and commercial impact. Secure and Recruit saw increased brand awareness, stronger candidate applications and a growing pipeline of warm client leads.
By combining structured content, social engagement and targeted campaigns, ThinkinCircles positioned the business as a recognised and credible voice within its niche.
The challenge
- Limited reach in target markets
- Low inbound engagement
- Need for stronger positioning
The approach
- Content-led strategy
- Consistent social presence
- Lead nurturing campaigns
The impact
- Increased visibility
- Higher engagement
- Stronger lead generation
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