Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular?

Joining James this week is Michael Oliver, Global Marketing Director at MKB Search. Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing.

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?

Joining James Whitelock this week is Dan Cohen (co-founder at MixxylDan) who discusses his background that led him to co-found Mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren’t taking diversity seriously.

As a recruitment marketer, I would say that marketing is important in talent attraction, but today’s guest has marketing front and centre in his strategy.

Joining James Whitelock  this week is David Nottage, Head of Talent Attraction & Acquisition at Footasylum. David discusses his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?

Joining James Whitelock this week is Lloyed Lobo, author and cofounder at Boast. Loyed talks James through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?

Joining James Whitelock this week is Steven Rothberg, founder of The College Recruiter job site. Steven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process.