The Marketing Rules Podcast, “The voice of Recruitment Marketing”
Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Chad Sowash (podcaster, business owner and talent acquisition consultant) discusses the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality.
The Marketing Rules Podcast, “The voice of Recruitment Marketing”
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week’s guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it can work with your other marketing activities.
The Marketing Rules Podcast: “The voice of Recruitment Marketing”
It’s always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining James Whitelock this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and James discuss the difference in strategies, tactics, methodology and tech in recruitment marketing in North America and Europe.
The Marketing Rules Podcast: “The voice of Recruitment Marketing”
For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James Whitelock this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages, from a marketing perspective, of translating not just your website but all your marketing output into the local language.
The Marketing Rules Podcast: “The voice of Recruitment Marketing”
For those of us that present on a regular basis, whether it’s online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark?
Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver effective presentations.
The Marketing Rules Podcast: “The voice of Recruitment Marketing”
Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together.
Joining James Whitelock this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing.
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