The Marketing Rules Podcast: “The voice of Recruitment Marketing”
Business to business and business to consume marketing (B2B & B2C) are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track?
Join James Whitelock this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that will grow consistent revenue, but won’t break the bank. Sean will also share some real-life examples.
The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist. Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book.
Being an inclusive recruiter is easy to say but much harder to prove. It’s James Whitelock’s pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back into work. Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit.
Whether you’re a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding.
Joining James Whitelock this week is an employer branding expert and soon-to-be author, James Ellis. Ellis helps us define what employer branding is and its role in a business. Does it sit in marketing, or HR, or is it completely separate? He also shares some examples of how to practically start on your employer branding journey
We have a way of working which might describe a system, but should we and how could we roll this out across our entity business?
Joining James Whitelock this week is David Jenyns, the author of Systemology. David talks me through how to build systems into your business from a macro and a micro level.
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us?
Joining James Whitelock this week are Rick and Nicole the founders of Shazamme.
Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn’t work.
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