In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part.

Joining James Whitelock this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through what to measure, how to collect it and some real-world examples.

Listen to Peter’s episode here.

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy.

This week’s guest is Kurt Ulihr marketing consultant and business owner. Kurt talks James Whitelock through the 3 key points of his marketing strategy and the importance of personal branding.

Listen to Kurt’s episode here.

This episode is a little different as James Whitelock welcomes back Elizabeth Lembke to the show.

Regular listeners will know Liz from What Recruitment Can Learn From 80’s Movies and What Recruitment Can Learn From Christmas Movies. So, as we fast approach the end of October we are tackling What Recruitment Can Learn From Halloween Movies.

Enjoy!

Listen to Liz’s episode here.

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your “positioning”.

Joining James Whitelock this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author. Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey.

Listen to Ulli’s episode here.

The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it.
The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong.

Joining James Whitelock this week is Jim Heininger from rebranding experts. Jim talks James through the reasons for rebranding in the first place, things to consider and shares a few horror stories about when it goes wrong.