Matt Alder and Mervyn Dinnen join James Whitelock on this week’s podcast to discuss their writing process and the themes of their new book, ‘Digital Talent’.
“In a disrupted and technology-enabled world of work, HR professionals’ ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.” This is how Matt and Mervyn describes ‘Digital Talent’.
Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute.
Matt also shares the results of some of the institute’s first research projects on, workplace mobility, global Talent shortages and Building equity and diversity.
Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.
So are KPI’s dead and should we bother measuring anything at all?
Join James Whitelock this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.
Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing.
Joining James Whitelock this week is Emma Thornton, Marketing Manager at 300 North. Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership.
We all probably now use some kind of automation, whether it’s as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success.
Joining James Whitelock this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue.
On today’s episode of the RecruitingDaily Podcast, William Tincup speaks to James Whitelock from ThinkinCircles about recruitment marketing leadership and why it’s time for recruitment marketers to have a seat at the table.
Where do we start when we try to explain this to our leadership, the structure of how things should work?
This whole thing about having marketing have a seat at the table, that’s exactly what recruitment marketing needs to be. When you look outside of recruitment and HR, most businesses kind of take marketing quite seriously. And it’s one of the kind of considerations they have right at the conception or when they get to a stage where they’re big enough and they need to then to start to grow their brand. And when I say a seat at the table, it means someone at director level, really someone who’s around the board table, you can drive this type of strategy from the top down. Traditionally, within recruitment, it doesn’t happen that way. Recruitment is so kind of sales focused, the actual marketing that kind of gets sidelined basically.
So really what we’re talking about is someone who can interact with every level of the business, at different parts of the business and understand them, but from a marketing perspective, right? And by that, I mean, how are you going to talk to your different audiences? What’s the message that’s going to be in front of those people? How are you going to kind of convert them? What’s the journey these people take? What is it you think they need? Where do you add value beyond that kind of transactional affair that we usually have within recruitment, which is, “Well, we’re going to charge you to find this candidate to place into this role.” There’s more to it now, right? There’s much more to how recruitment works. Everyone listening I’m sure would know this, but to do that, marketeers need to be much further near the top and kind of get beyond this stage of the colouring in the department, which is the kind usual kind of joke that’s thrown in the marketeer’s way.
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